This thesis project investigates transformations in the way street art functions in Amman, Jordan in the context of neoliberal economic policies and cultural diplomacy. Drawing on Michel De Certeau’s framework, the thesis explores the changing nature of street art in the city, from a subversive “tactic” to a “strategy” used for alleged beautification and political repression. The research is grounded in interviews with artists, local and foreign funders, and government representatives, as well as a spatial and visual analysis of street art across Amman. Tasakko’ examines street art as a medium of gentrification projects, the promotion of cultural tourism, and artistic censorship—all of which contribute to the decontextualization of the streets of the city and alienation of its residents. The study also highlights the importance of observing lesser-discussed forms of street art, such as scribbles, love confessions, and everyday writings on city walls, which can only be encountered by physically wandering the streets and engaging with the built environment.